Integrated Value – Beyond Sustainability

Presenter: Chad Kymal, Chief Technical Officer, Omnex, Inc., Ann Arbor, MI, USA

Co-Presenter: Prof. Dr Wayne Visser, Professor of Integrated Value & Chair in Sustainable Transformation, Antwerp Management School, Antwerpen, Belgium

Keywords: Integrated Value, Sustainability, Net Zero/Net Positive

Industry: Manufacturing, Service

Level: Basic


Integrated Value Creation (IVC) is an important evolution of the corporate responsibility and sustainability movement that introduced ideas like the “bottom of the pyramid” by CK Prahalad and Stuart Hart, “sustainable value” by Stuart Hart, and “creating shared value” by Michael Porter and Mark Kramer. IVC was introduced by Wayne Visser and Chad Kymal in 2014 as a methodology for turning the proliferation of societal aspirations and stakeholder expectations including numerous global guidelines, codes, and standards covering social, ethical, and environmental responsibilities of business into a credible corporate response without undermining business needs.

The advent of the “high level structure” of the ISO standards helps the implementation of stakeholder expectations or interested party expectations using materiality analysis. IVC builds on the business processes of ISO 9001:2015 and ISO 14001:2015 standards but aims to be a tool for innovation and transformation focusing on the key and critical processes such as governance and strategic planning, product/service development and delivery, manufacturing, and supply chain. A key driver is leadership, IVC encourages management to adopt Net Zero/Net Positive focusing on the dimensions of quality, social, and environmental.

Examples of Net Zero/Net Positive Objectives:


- Zero Energy

- Zero Carbon

- Zero Water

- Zero Waste


- Zero Human Rights Violations

- Zero Labor Infringements

- Zero Corruption

- Zero Defects

- Zero Accidents

- Zero Missed Customer Commitments



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