The Big Picture of Business

Top Management, Cutting-Edge, Executives


Hank Moore, Author of books: The Big Picture of Business, Pop Icons and Business Legends, Non-Profit Legends, Houston, TX, USA






There are three kinds of people in business: those who make things happen, those who watch and those who don't know what hit them.

Know the business you're really in. Prioritize why you provide services, what customers want and external influences. Where all three intersect constitutes the Growth Strategy.

Focus more upon service. Building relationships is paramount to adding, holding and getting referrals for further business.

Plans do not work unless they consider input and practicalities from those who will carry them out. Know the people involved, and develop their leadership abilities. Plans must have commitment and ownership.

Markets will always seek new and more profitable customer bases. Planning must prepare for crises, profit from change and benchmark the progress. More of the same is not a Growth Strategy. A company cannot solely focus inward. Understand forces outside your company that can drastically alter plans and adapt strategies accordingly.

Evaluate the things that your company really can accomplish. Overcome the nothing works cynicism via partnerships and long-range problem solving. It requires more than traditional or short-term measures. Understand the processes of pro-active change, implementation and bench-marking the achievements.

Take a holistic approach toward individual and corporate development. Band-aid surgery only perpetuates problems. Focus upon substance, rather than flash and sizzle. Success is incrementally attained, and then the yardstick is pushed progressively higher.

Quality and process improvement play key roles in the Big Picture of Business. The quality process remains an investment toward growth.

Companies must place demands upon their own organizations to embrace customer service tenets. Satisfied customers talk to others...encouraging them to buy based upon quality of the company. Dissatisfied customers will aggressively discourage higher numbers of prospects from buying.

The empowered team is trusted to seek quality on their own. The whole is greater than the sum of its parts. Organizations must insist that suppliers, professional services and vendors show demonstrated quality programs, as well as ethics statements.

Businesses operate at a pace such that they grab for help wherever it is available. More often than not, they reach toward the wrong resources, the untied advisors and sources that send them down rabbit holes.

It is lonely at the top. There are many demands upon entrepreneurs and senior management of companies. Each organization is confronted with challenges and opportunities, both real and perceived. It is tough to tackle all the obstacles and feel that substantial progress is being made.

Businesses spend so much time on momentary pieces of their puzzles that they neglect long-term Strategic Planning and miss potential successes. Costs of band aid surgery and make-good work cost six times that of planning for business on the front end.

The need exists for comprehensive business ideas and growth strategies. It is ever-present for interfacing with senior executives and updating management skills, to avoid burnout and stimulate the seasoned professionals toward new heights. Top management regularly needs the creative inspiration to take the company to new heights. Cutting-edge executives (the very top and those about to take the mantle) need seasoned advice and inspiration.

Key Messages to Apply Toward Your Business Future: Understand the Big Picture; Benefit from Change; Avoid False Idols and Facades; Remediate the High Costs of Band-Aid Surgery; Learning Organizations Are More Successful; Plan and Benchmark; Craft and Sustain the Vision.